Edward de Bono
De Bono, who is in Australia for a series of lectures and to promote his latest book, How to Have Creative Ideas, says anyone can be creative but that some people are more creative than others. Imagination is the playground in which creativity can work. Sometimes in business we can forget how important the mind is, and just focus on the “doing”. De Bono is all about “mind over matter”. This book and all De Bono titles are essential reading for any person in business. Click here for more information on De Bono’s titles and to order your copy of his latest. http://www.dwyersbookstore.com.au/title/how_to_have_creative_ideas_62_exercises_to_develop_the_mind